Coca-Cola is one of the most recognized brands around the world. People enjoy drinking their products, whistling their catchy theme tunes, and collecting their memorabilia. Each year over a million people make their way to the World of Coca-Cola in Atlanta, Georgia, to understand the history of the world-famous soda, meet other Coca-Cola fans, and taste over 60 flavours from around the world.
The World of Coca-Cola is located in Pemberton Place, in honour of the company founder, John Pemberton. Guests start the interactive tour by entering a pavilion filled with artifacts and advertising memorabilia. The tour continues with a five minute 4-D film in the theatre.
Afterwards guests are invited to explore the remaining areas of the facility including the newest area, The Vault of the Secret Formula, where the secret of Coca-Cola is revealed.
Other areas include Bottle Works, a walk through a bottling processing plant, Coca-Cola advertising movie theatre, and the Pop Culture Gallery, with hundreds of artifacts and fun facts about Coca-Cola.
The highlight for most guests is Taste-It, where Coca-Cola products from all seven continents can be sampled from self-serve soda fountain dispensers.
At the end of the tour, each visitor receives a complimentary commemorative glass Coca-Cola bottle. The final stop is through the vast Coca-Cola gift shop where thousands of branded items from drinkware and pajamas, to crystal bottles and train sets can be purchased.
To get the best deal on the World of Coca-Cola, purchase an Atlanta CityPass and save up to 42% on admission, plus get tickets to other Atlanta attractions including the nearby Georgia Aquarium and the CNN Studio Tour.
For more information on things to do in Atlanta, visit the Atlanta Convention & Visitors Bureau website.