Embrace yourself. Inspire others. Never be afraid to get Naked™.
Toted as being Canada’s newest and sexiest high fashion Men’s underwear line, Joel Primus, co-founder and CEO of Naked is quick to say, ”It’s not just black and white underwear.” It’s true.
Naked Boxer Brief starts off when Joel was in South America filming a documentary. He was traveling ‘light’ and had stopped purchase some fresh, clean underwear. Joel recalled his experience from the day he found what would become the prototype of the underwear line:
“I purchased five pairs from a street vendor in Peru. The underwear was so inspiring. I hadn’t seen anything like it before. I ended up only opening one of the five packages, and brought back the remaining four in their original packages after carrying them all across South America.”
With no previous fashion experience Joel enlisted the help of a friend to help come up with their own version of what would eventually become Naked. After making the first pair out of cotton-lycra in the basement, they decided the product needed to be made in Canada. The material, micro-fiber, was eventually sourced from Italy and meets Blue Sign certification.
To get financing for the start-up company, Joel took Naked Boxer Brief ™ to CBC’s reality TV Show, Dragon’s Den on September 30, 2009. His product did not make the cut, but he was successful in getting interest from other investors, which brought the company to where it is today. The 100% Canadian owned and operated company has designed and manufactured the underwear line in Vancouver, B.C.
Joel and his business partner, Ross Brown, want to set the new standard for classic mens underwear. “There’s a large story and experiences behind these underwear,” said Joel. “When you own a pair of Naked, you’ve joined the Naked family.”
The underwear is available in white (available only at Holt Renfrew until Spring 2011) or black, in three classic styles:
- Men’s Boxer
- Men’s Boxer Brief
- Men’s Brief
The seamless and tag-less underwear are supposed to give the impression of “being naked”. The underwear does not have the traditional elastic waist-band and at first try, they seem more like hot-yoga shorts, not underwear.
The premium underwear brand starts at $38 CDN. They are both durable and comfortable. The micro-fibre will keep it’s shape and because it’s made without chemicals in the fabric, it helps to eliminate odour.
The underwear come in a gift-box style package. The idea is that when you purchase a pair of Naked underwear you will feel like you are getting more than just a pair of underwear – which essentially you are because partial proceeds from each pair of underwear sold go to support charity. But honestly, who are we kidding – we all like to treat ourselves to some retail therapy, so why not have it come in a nice box, right?
Overall, I think that everyone should have at least a few pairs of these very sexy feeling underwear in their drawer and to wear them regularly. And why not? Who doesn’t like to walk around being comfortable and feeling sexy, right?
In Canada, you can purchase Naked at these fine retailers, including Holt Renfrew. If there isn’t a retailer in your neighbourhood, or if you live outside of Canada and you want to experience the simple and sophisticated style of Naked, you can order online.
Enter for a chance to win your very own pair of Naked! Here’s how you can enter:
2. Leave a comment on this blog post on your favourite store (online or retail), to purchase hot new underwear.
Contest closes on Friday, November 5, 2010 at 5:00pm PST.
Winner will be announced on this blog post on or before Monday, November 8, 2010.
Read the complete contest rules.
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This contest is now closed.
Congratulations Chase, you are the lucky winner of a pair of underwear by Naked Boxer Briefs!
Thank you to everyone who entered. Please keep watching for more contests coming soon!