The designers at Pump! Underwear from Montreal are at it again – delivering fresh new ideas and style just in time for the Christmas holidays. Their latest design, Fresh is a premium white cotton boxer splashed with bold colours.

The paint-splashes of lime green, yellow, magenta, and cyan are made from thin faux-vinyl. The heavy-gauge cotton trunks have bright blue contoured piping complimented with aqua blue stitched sides.

The 1.25” waistband features the signature beveled PUMP! logo across the front in bold black lettering, and a smaller version of the logo on the back left side of the waistband.

The extremely comfortable fitting underwear are ideal for both weekend and evening wear. A word of advice – be careful pulling down your pants when wearing these underwear, the vinyl paint splatter sometimes sticks to your pants – not that anyone’s complaining if they both come off at once!

A black version is also available in the same style called Midnight Flash.

Save 20%: Regularly priced at $32 CDN, the Fresh collection is on sale now for $25.60 CDN until December 31, 2011 at Priape stores or buy online.

Contest:

This week myWebbSite.ca is exclusively giving away a pair of Fresh Pump! Underwear. To enter this contest, leave a comment on this blog post (valid for one entry), or tweet (also valid for one entry):

I hope to win a pair of the new Fresh @PumpUnderwear from @br_webb. #PumpUndiesContest http://ow.ly/7Xr4R RT to enter.

Contest closes at 5:00pm PST, Friday, December 16, 2011. One random drawn winner will be announced on this blog post on or before Monday, December 19, 2011.

Read the complete contest rules.

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This contest is now closed.

Congratulations to @Skyriven you are the winner of a pair of the new Fresh underwear by @PumpUnderwear.

Thank you to everyone who entered. Please keep watching for more contests coming soon.