Most people will remember the famous 2009 campaign by Tourism Queensland, “The Best Job in the World”, where applicants used social media to apply for the position with the end result of having a full-time job raising awareness of the Great Barrier Reef to increase tourism to the region.
Canadian, Mitchell Moffit, was voted second place in the world-wide competition after receiving over 65,000 votes after he created a mini-musical video expressing why he should win. Watch the Mitchell Moffit Tourism Queensland Musical Video
With his passion for music and new-found knowledge and appreciation for marketing he dedicated the next two years of his life working on his next adventure; creating his first EP.
Mitchell began writing his own music and preparing for his debut solo EP, 01. It is a columniation of is works over a two-year period.
“I grew up in a really musically family – my mom sang, played piano and guitar, and naturally had all us kids enrolled in lessons,” Mitchell said. “While I’ve fiddled around on most instruments throughout my life, piano has always been my bread and butter.”
Mitchell used his keyboard talents to produce the drum sounds tied to specific notes by using patches of programs. He admits it is a bit of a run-around, but it got the job done and he had fun doing it.
“All of the songs were written, recorded and produced by myself,” Mitchell explained. “Since it was my first EP I really wanted to just experiment and see what I could come up with. I had been writing a lot of songs, somewhat struggling to define my sound.”
Mitchell struggled with creating his first EP because there is not one genre that fits is personal style and he wanted to create an album that enveloped a variety of styles.
“The EP is called ‘01’ not only because it’s my first, but it represents the nature of opposites and the duality of life and death,” Mitchell described. “When we strip nature down to it’s core, it tends to be binary on a certain level. The EP goes through not necessarily the physical, but instead the psychological life and death, from the perspective of somebody who is maybe a quarter-way through his life.”
Mitchell’s debut EP, 01, is currently available as a free download on his website.